About us - Our Story

Jawhara derives from the Arabic word that means essence. Our main mission at Jawhara is to merge fashion and modesty in today's society by matching elegance and class with premium modest wear. We want to help women dress classy and elegant yet still maintain the true essence of modesty as ‘modesty is the highest elegance’.

In today's society, we acknowledge the difficulties in dressing modestly and the lack of accessible, fashionable modest wear. We strive to deliver unique, modest pieces which are fashionable, high in quality, and premium in order to make it easier for women to remain modest and express themselves through high fashion. We focus on the intricate detail of our fine pieces and individually pick the fabrics to ensure the best quality and comfort for our Jawhara customers.

Founder - Tania Begum